A shoot doesn’t get much more local. This one happened to be just a few miles away, via a call from an art director in Manhattan for a trade magazine. I love it when that happens…which is never enough.
I’d love to shoot more retail/medical space. I’ll even travel for it next time.
© Jeff Herron Photography
© Jeff Herron Photography
Lifestyle shoot. Caribbean.
Models: Katie and Lawrence.
There are many ways to travel and the idea of travel is different for everyone. However, the more I travel the more I appreciate the small places “off the beaten path.” The kind of places where you can shop locally, prepare your own fresh meals with locally purchased meats, fruits and vegetables. Places where you can interact with the locals, get to know them, laugh with them and share your stories. I definitely don’t get to do it as often as I would like. When work is good, I’m usually off to a location, where I work very long hours, then head back home on the earliest flight. Not many clients want to pay for my time venturing out. However, I’m open to the idea, if they are…I promise to create great images!
I took these shots in Jamaica for a client who understands the need for a place you can truly get away. For the tourist who wants something off that beaten path. For the adventurous tourist who doesn’t want the typical, sterilized resort experience. Where the pool feels like your own, overlooking the blue Caribbean. Where the service is understated, personal and you’re left to absorb your surroundings in splendid isolation. It’s a place a little bit bohemian where you can get lost for awhile. A place to hide awhile.
Sight unseen, we employed this model on a suggestion from the client. A local waitress and model. She worked perfectly. Pure luck.
© Jeff Herron Photography
© Jeff Herron Photography
© Jeff Herron Photography
Spas generally provide an incredible opportunity for creating stunning work. Here’s a few selections from some recently completed work in the Caribbean.
© Jeff Herron Photography
Recently photographed for UBS Financial Services. This is the new location in Boca Raton, FL. A beautifully simple interior with interior glass walls that allow the Florida sunlight into the entire space.
© Jeff Herron Photography
It seems I’m 46 years too late to catch Cassius Clay (Muhammad Ali) beating Sonny Liston at this very site. Not to mention that I’d be much older than I am if I’d had that chance.
This shot was commissioned by the Miami Beach Convention Center and Visitors Bureau earlier this year. I think it’s a much improved version of their old one (click here) that has yet to be updated at the time of this writing.
I’m always happy to be handed lemons and make some lemonade.
© Jeff Herron Photography
Photography is usually all about problem solving. In this case, on a recent assignment in Missouri, I was faced with photographing an exterior that was on an elevation. From ground level, the shot would have missed all the waterfalls, pools and landscaping, and created some horrible distortion that would probably never look “corrected.”
The only solution: hire a boom-lift to get over the trees and into a vantage point for the most flattering view. I don’t particularly enjoy heights, so whenever I have to hang out of a helicopter or get 70 feet into the air in a boom, I’m cautious. However, I’ll usually do anything for my clients and the right shot. I’ve even been known to investigate shooting from rooftop edges or buildings that are under construction. Who would’ve thought I’d need a hard hat as part of my photo gear?
Whether photographing people or architecture, there’s always an angle that looks best. Sometimes I need to do unconventional things to get there. It’s part of what makes being a photographer so enjoyable. Problem solving that doesn’t involve math. That’s my kind of job.
I don't like heights, but I do like getting the correct angle.
- © Jeff Herron Photography
A recent project landed me at a beautiful private home in South Miami to photograph furniture. This was one of those projects that definitely doesn’t come around often enough.
We did a quick scout of the property a few days beforehand and I was instantly excited about the project. A lush, tropical mix of huge breezeways with artifacts collected from around the world. Huge coral tiles, shades of soft green, blue and yellow mixed in with punches of red and bright whites. There was an instant sense of well-being here. Outdoor, tropical living at its best. This private residence is everything that South Florida homes should be, but too often are not.
No need for art direction prop-shopping. Anyone interested in tasteful design would be at home here.
The furniture is made by Lloyd Loom, based in the UK. The project was photographed for Beckham & Issa Fine Furnishings, based in Miami. Beckham & Issa are the exclusive representatives of Lloyd Loom Furniture here in the U.S., Caribbean, Latin and South America. I could try to explain it better, but here’s a direct link to read about it.
© Jeff Herron Photography
© Jeff Herron Photography
© Jeff Herron Photography
© Jeff Herron Photography
When an image is lacking a sense of proportion, one of the easiest tricks is to add a person into the shot. Hotels and resorts often require an image with and without the human element, like the one I shot here for the Eden Roc in Miami Beach. Our 5′ 11″ concierge that volunteered to model proves how intentionally over-sized the space is. It somehow feels a little more “grand”.
© Jeff Herron Photography
